Ben Sherman: The Original Mod Label

2010 has been an exceptional year for many brands. Millions of people have enjoyed the thrill of buying their latest garment and wearing it our around the town and in 2010 it was the resurgence of Ben Sherman that invoked a revival of mod fashion in British towns and cities.

The essential look throughout the past few seasons has been set by the designers at Ben Sherman who have created a highly sophisticated range of prized polo shirts and stylish knitwear for the modern gent. Oxford Industries have not so much dragged but gently guided Ben Sherman into the 21st century whilst maintaining a heavy emphasis on its classical approach to design. The infamous Polo Shirt with its Carnaby style fit is an ever present, every popular member of the 2010 Autumn/Winter and Spring/Summer 2011 range and features in amongst some fantastic Shirts, Cardigans and Jumpers. Ever since Arthur Benard Sugarman founded the company in 1967 the label has been producing a perfectly on-trend collection of clothing to suit the needs of the contemporary man.