The Save Your Logo Campaign

The Save Your Logo campaign is is a French non-profit organisation which in conjunction with Lacoste and insurance company MAAF aim to protect the biodiversity of the Crocodile. As you will probably be aware the crocodile is the symbol of Lacoste and one of the most popular, instantly recognisable logo's ever made. It originates back to the 1920's when Rene Lacoste was in his prime as a tennis player. Nicknamed the Crocodile due to a bet with his then Davis Cup Capitan Pierre Gillou, Rene bet him a crocodile skin suitcase he would win his match in Boston in 1923. He lost the match however the name stuck and led to him having a small crocodile emblazoned onto his shirt which he would wear every time he played a match.

The Crocodile logo was the first ever put onto a polo shirt making the company and the crocodile famous. Lacoste is now seen as one of the most create brands on the market, mixing the companies rich history with forward thinking design which can be seen in the new catwalk shows currently portraying the Spring/Summer 2011 clothing. The new 'unconventional chic' approach to catwalk fashion replaces the slightly crazy acrobatics of the last few years.

New brands for the New Year!

As millions of people all over the world will be welcoming in the New Year we will also be welcoming in some fantastic new brands. Fallen Hero is proud to become an official stockist of both Hummel, the fantastic Danish footwear brand, and Franklin and Marshall the Italian-American College label.

 Both brands will be warmly welcomed onto the Fallen Hero website early next year along side the usual collection of fantastic on-trend brands. We all hope you have a very pleasant New Year! Best Wishes from everyone at FH.

Ben Sherman: The Original Mod Label

2010 has been an exceptional year for many brands. Millions of people have enjoyed the thrill of buying their latest garment and wearing it our around the town and in 2010 it was the resurgence of Ben Sherman that invoked a revival of mod fashion in British towns and cities.

The essential look throughout the past few seasons has been set by the designers at Ben Sherman who have created a highly sophisticated range of prized polo shirts and stylish knitwear for the modern gent. Oxford Industries have not so much dragged but gently guided Ben Sherman into the 21st century whilst maintaining a heavy emphasis on its classical approach to design. The infamous Polo Shirt with its Carnaby style fit is an ever present, every popular member of the 2010 Autumn/Winter and Spring/Summer 2011 range and features in amongst some fantastic Shirts, Cardigans and Jumpers. Ever since Arthur Benard Sugarman founded the company in 1967 the label has been producing a perfectly on-trend collection of clothing to suit the needs of the contemporary man.

Liam Gallagher looking Pretty in Green

Former Oasis front man and Beady Eye lead singer Liam Gallagher has started to diversify his field of expertise by creating an already award winning clothing label that has caught the eyes of fashion critics and consumers alike. The Mancunian entrepreneur is arguably as talented at fashion production as he is at writing music, with many of his clothing label's garments gaining celebrity endorsements and critical acclaim from several experts in the industry.

Pretty Green has a wide ranging collection of footwear, shirts, tee's, coats, polo shirts and parka's amongst many more categories. Its contemporary retro feel is in keeping with Gallaghers styling during his time in Oasis and every product is tested and analysed by Liam himself before it is unleashed on the shelves of boutiques. Fallen Hero have a great collection of Pretty Green in stock and their collection will continue to grow as more and more  products arrive.

The deep selection of products from Pretty Green gives a choice to everyone, younger or slightly older, and because of the wide selection of designs created by the guys at the label there really is a product to suit every bodies fashion needs.

Denham's Denim Revolution

Renowned designer Jason Denham has brought together a fantastic collection under his label Denham: The Jeanmaker. Only founded as recently as 2009 Denham have quickly moved their way into the influential circles within the fashion industry. Their unique approach to how products are designed has attracted a huge amount of attention which is mirrored by the labels popularity as it has flown from shelves throughout the past year.

The brand is based on experimentation and innovation which has allowed the designers at Denham to have a free reign over the market, creating previously unseen products with extremely high quality consequently developing the brand and allowing it to rise to fame as quickly as it has.


The Denham garment library is a collection of garments and materials that created the foundation of the brand. They examined, analysed, discovered and learnt through these materials to make the Denham brand what it is today: a market leader. 'The truth is in the detail'.

Shop Denim Jeans now!

Moding it up

Fred Perry has held an iconic status with British fashionites since 1952 when he released the very first Polo Shirt. Having previously adapted Tibby Wegner's design to create the very first sweat band, the British tennis ace turned his hand to fine tuning the initial design for the Polo Shirt, something which in retrospect he did very very well. 

Ever since that day in 1952 the Fred Perry Polo Shirt hasn't changed an awful lot. It's been worn adoringly by mods for over 40 years and has recently become accepted as a must have product as a resurgence of the mods styling has taken control of the countries youth.





The modern day mods look has evolved somewhat when compared to that of the crew from the 70's. A straight leg dark denim jean is favoured with a buttoned up Fred Perry Polo Shirt and accompanying double breasted coat. The footwear is usually a smarter shoe or can simply be a plimsoll if it is worn in the correct style and of course...never forget the scooter!

All these looks can be shopped for at Fallen Hero which has a complete collection of everything Fred Perry you could ever want! Happy moding.

Diesel. Masters at work.

Fantastic news! The guys at Diesel have released these little gems to give us an indication into what the fashion houses new Spring/Summer range will look like. Very simple styling combined with more natural colours is the brief with a big focus on the denim and boots composition. - a trend which has rocketed to popularity of the past two seasons. There are a wide variety of new Diesel looks available, including high street trend setters (as below) and the college/university look-book (as above). 

The new Diesel collection appears to be darker in appearance than many would expect, especially as it is a Spring/'Summer' range but there are only a small amount of pictures available! Might have to Google it to find the other images guys. Although the colours don't jump out the page at you, the design does. Brilliantly on-trend, simple yet effective. They have revamped a previously exhausted style to give life to a classic design. Diesel have done it once again, curating a more notable collection than ever. 

Keep your eye out at www.fallenhero.co.uk for the latest Diesel Collection.