New brands for the New Year!

As millions of people all over the world will be welcoming in the New Year we will also be welcoming in some fantastic new brands. Fallen Hero is proud to become an official stockist of both Hummel, the fantastic Danish footwear brand, and Franklin and Marshall the Italian-American College label.

 Both brands will be warmly welcomed onto the Fallen Hero website early next year along side the usual collection of fantastic on-trend brands. We all hope you have a very pleasant New Year! Best Wishes from everyone at FH.

Ben Sherman: The Original Mod Label

2010 has been an exceptional year for many brands. Millions of people have enjoyed the thrill of buying their latest garment and wearing it our around the town and in 2010 it was the resurgence of Ben Sherman that invoked a revival of mod fashion in British towns and cities.

The essential look throughout the past few seasons has been set by the designers at Ben Sherman who have created a highly sophisticated range of prized polo shirts and stylish knitwear for the modern gent. Oxford Industries have not so much dragged but gently guided Ben Sherman into the 21st century whilst maintaining a heavy emphasis on its classical approach to design. The infamous Polo Shirt with its Carnaby style fit is an ever present, every popular member of the 2010 Autumn/Winter and Spring/Summer 2011 range and features in amongst some fantastic Shirts, Cardigans and Jumpers. Ever since Arthur Benard Sugarman founded the company in 1967 the label has been producing a perfectly on-trend collection of clothing to suit the needs of the contemporary man.

Liam Gallagher looking Pretty in Green

Former Oasis front man and Beady Eye lead singer Liam Gallagher has started to diversify his field of expertise by creating an already award winning clothing label that has caught the eyes of fashion critics and consumers alike. The Mancunian entrepreneur is arguably as talented at fashion production as he is at writing music, with many of his clothing label's garments gaining celebrity endorsements and critical acclaim from several experts in the industry.

Pretty Green has a wide ranging collection of footwear, shirts, tee's, coats, polo shirts and parka's amongst many more categories. Its contemporary retro feel is in keeping with Gallaghers styling during his time in Oasis and every product is tested and analysed by Liam himself before it is unleashed on the shelves of boutiques. Fallen Hero have a great collection of Pretty Green in stock and their collection will continue to grow as more and more  products arrive.

The deep selection of products from Pretty Green gives a choice to everyone, younger or slightly older, and because of the wide selection of designs created by the guys at the label there really is a product to suit every bodies fashion needs.

Denham's Denim Revolution

Renowned designer Jason Denham has brought together a fantastic collection under his label Denham: The Jeanmaker. Only founded as recently as 2009 Denham have quickly moved their way into the influential circles within the fashion industry. Their unique approach to how products are designed has attracted a huge amount of attention which is mirrored by the labels popularity as it has flown from shelves throughout the past year.

The brand is based on experimentation and innovation which has allowed the designers at Denham to have a free reign over the market, creating previously unseen products with extremely high quality consequently developing the brand and allowing it to rise to fame as quickly as it has.


The Denham garment library is a collection of garments and materials that created the foundation of the brand. They examined, analysed, discovered and learnt through these materials to make the Denham brand what it is today: a market leader. 'The truth is in the detail'.

Shop Denim Jeans now!

Moding it up

Fred Perry has held an iconic status with British fashionites since 1952 when he released the very first Polo Shirt. Having previously adapted Tibby Wegner's design to create the very first sweat band, the British tennis ace turned his hand to fine tuning the initial design for the Polo Shirt, something which in retrospect he did very very well. 

Ever since that day in 1952 the Fred Perry Polo Shirt hasn't changed an awful lot. It's been worn adoringly by mods for over 40 years and has recently become accepted as a must have product as a resurgence of the mods styling has taken control of the countries youth.





The modern day mods look has evolved somewhat when compared to that of the crew from the 70's. A straight leg dark denim jean is favoured with a buttoned up Fred Perry Polo Shirt and accompanying double breasted coat. The footwear is usually a smarter shoe or can simply be a plimsoll if it is worn in the correct style and of course...never forget the scooter!

All these looks can be shopped for at Fallen Hero which has a complete collection of everything Fred Perry you could ever want! Happy moding.

Diesel. Masters at work.

Fantastic news! The guys at Diesel have released these little gems to give us an indication into what the fashion houses new Spring/Summer range will look like. Very simple styling combined with more natural colours is the brief with a big focus on the denim and boots composition. - a trend which has rocketed to popularity of the past two seasons. There are a wide variety of new Diesel looks available, including high street trend setters (as below) and the college/university look-book (as above). 

The new Diesel collection appears to be darker in appearance than many would expect, especially as it is a Spring/'Summer' range but there are only a small amount of pictures available! Might have to Google it to find the other images guys. Although the colours don't jump out the page at you, the design does. Brilliantly on-trend, simple yet effective. They have revamped a previously exhausted style to give life to a classic design. Diesel have done it once again, curating a more notable collection than ever. 

Keep your eye out at www.fallenhero.co.uk for the latest Diesel Collection.

Franklin and Marshall is imminent

Great news! The latest addition to the Fallen Hero online store will be the Italian-American brand Franklin and Marshall.
In 1999 two youthful visionaries - Guiseppe Albarelli and Andrea Pensiero - founded a clothing label that would eventually become not just a household name in the men's fashion market, but a symbol for college students around the world.
As the boys developed their ideas from different sub-cultures around the world, they discovered something that would determine the direction from which their brand would come from and continue to follow throughout the next decade.

In a second hand market scattered through the streets of London they came across a vintage 1970's Franklin and Marshall College jumper, the inspiration behind all the products that have been produced ever since. A young, dynamic label; F&M have become a 'college kid' favourite, being worn by University students and societies during the 00's.
Franklin and Marshall will be coming soon to Fallen Hero.
                                                                                                            

La Chemise Lacoste

Classic, sleek and simple. The Lacoste Polo Shirt has been a pillar of fashionable sportswear for over 60 years. La Chemise Lacoste has been producing the iconic Lacoste Tennis shirt since 1933. At the time of its conception it was completely revolutionary and captured the eyes, much like Fred Perry's Polo Shirt did, of millions of people around the world.

Lacoste is now a renowned fashion brand and has consistently  produced a range of perfectly on-trend clothing. The label has remained loyal to its origins by designing many of its spring/summer lines with reference to a tennis theme. The now complete Lacoste Winter range for 2010 and early 2011 is widely regarded as one of the brands most prestigious collections yet.

The classic range is a throwback to the retro tennis clothing that was extremely popular during the 80's and has now come back to be just as prominent in mainstream fashion 2010/11.

The Gio-Goi evolution...

Well well well. Look who it is: our old friend Gio-Goi - the infamous and highly sought after fashion label from Manchester that has pleasantly surprised us once again this season with its up and coming Spring /Summer collection for 2011. Its great price point products have always been extremely popular with the menswear market especially the graphic tee's and hoodies which are consistently given a colourful makeover.

However in recent times Gio-Goi have always strayed away from the safety of their more iconic products to produce a range of shirts and jackets that sit perfectly in the ever evolving men's fashion market. Checked and Denim shirts have remained popular throughout the past few seasons and Gio-Goi's darker checks are an ideal wardrobe addition in the freezing winter wonderland sweeping the nation. They have always produced these fantastic slim fitting jackets as well as the classic long fit coats which are ideal for winter wear and staying on-trend.

The essential look at the moment revolves around the check/denim shirt, slim jeans, plimsolls and an elongated coat of varying styles. Get your look today, visit www.fallenhero.co.uk

Hummel Footwear

We are proud to announce that Hummel Footwear will be making a debut appearance at Fallen Hero in the new year. The Danish clothing manufacturer also make some fantastic sneaks. As there is a big demand for Hightops at the moment why not take a look at Hummel's version of the style which look pretty sweet with a good pair of Replay Straight Jeans.

Humor Clothing A/W

Humor Clothing's latest designs include some quality knits and sweats that must be checked out for the 'Christmas Jumper' fans amongst you. As you can see from both of these POS pics, the cardigan is in favor with its low slung finish to complement the drop crotch jean which has been created in different denim styles to suit your every need.

Bunker Boots

Nothing to do with protection from high explosives but everything to do with the latest fashion sweeping the nation. Bunker Boots are a must have for this season, keeping you both warm and staying stylish all at the same time. The Bunker Boots have started to be worn across several different genre's of men's fashion, from the dropped crotch loose fit style of clothing to the more straight leg smarter dressed jean wearer. As practical as they arr fashionable these boots would be a great addition to your wardrobe ahead of what is set to be one of the coldest winters in recent times. Fallen Hero has a great selection of these Bunker Boots and you can browse through their on-trend collection of jeans at the same time so you can match up your jean with your boots. Take a look now.

Luke 1977 are best in their field...

Still an up and coming fashion brand, Luke 1977 have become one of the most desirable labels to have on your shelves throughout the course of the past 3 seasons. As recognition of this achievement the guys at Luke have been awarded with the coveted 'Young Fashion Brand of the Year' at the Drapers awards. Regarded as one of the most sought after awards around, Luke 1977 has now been propelled to the top of the men's fashion industry and continues to make waves with a bucket load of celebrities been seen wearing their gear. For a comprehensive collection of all the latest Luke 1977 Clothing, visit Fallen Hero.